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Featured

How to implement churn predictive models that are actually useful and profitable for Revenue Operations teams.

How to implement churn predictive models that are useful and profitable for Revenue Operations teams, emphasizing the importance of understanding why customer churn happens and examining the type and level of engagement the customer has had with the company.

January 8, 2025
Data News
Victoriano Izquierdo
Victoriano Izquierdo
Our InvestigationsShort StudiesCustomer StoriesData NewsEverything

Latest Posts

Postureo en traje estrechando manos, Baños de masas y selfies, Memes y de relax en la naturaleza. Analizamos las fotos de los 10 políticos españoles más seguidos en Instagram
April 13, 2020

La imagen que transmite la política española:

Postureo en traje estrechando manos, Baños de masas y selfies, Memes y de relax en la naturaleza. Analizamos las fotos de los 10 políticos españoles más seguidos en Instagram

Maximilian Zachow
Our Investigations
With Graphext we analyzed the vehicle distribution data (from Kaggle) of a bike sharing service based in Minnesota to try to understand bike shortage in Madrid
April 13, 2020

Overcoming Distribution Challenges with Bicycle Sharing

With Graphext we analyzed the vehicle distribution data (from Kaggle) of a bike sharing service based in Minnesota to try to understand bike shortage in Madrid

Maximilian Zachow
Our Investigations
As a product evolves, the brand around it evolves too. Here we take you through the design process of finding a new logo for our business, following the experiments carried out by the Graphext design team.
April 13, 2020

Finding a New Brand Identity with the Graphext Design Team

As a product evolves, the brand around it evolves too. Here we take you through the design process of finding a new logo for our business, following the experiments carried out by the Graphext design team.

Victoriano Izquierdo
Data News
Working with data from ING, we created a network visualization of how users navigate hundreds of web pages, correlating their navigation patterns with specific user profiles. 
April 13, 2020

Funnel Analysis and Network Visualisation with ING

Working with data from ING, we created a network visualization of how users navigate hundreds of web pages, correlating their navigation patterns with specific user profiles. 

Almudena Sanz
Customer Stories
Can data tell us who can replace Ronaldo in Real Madrid? Are there any similar players to Cristiano according to data? We analyze 18000 players to find out 
April 13, 2020

Who Will Replace Cristiano Ronaldo in Real Madrid?

Can data tell us who can replace Ronaldo in Real Madrid? Are there any similar players to Cristiano according to data? We analyze 18000 players to find out 

Asier Sarasua
Our Investigations
A picture of a population is what most surveys hope to achieve. Who doesn't want to know which essential Tinder personality traits help a person to be successful in love? We're taking a look at the fundamentals of survey theory - sampling & weighting - through the lens of a Pew Research survey that examines American attitudes towards relationships and dating apps in 2021.
April 13, 2020

When Dating Apps Met Survey Theory: Sampling, Weighting & Romance

A picture of a population is what most surveys hope to achieve. Who doesn't want to know which essential Tinder personality traits help a person to be successful in love? We're taking a look at the fundamentals of survey theory - sampling & weighting - through the lens of a Pew Research survey that examines American attitudes towards relationships and dating apps in 2021.

Alex Gonzalez
Our Investigations
Opinion Poll Company Aquienvoto & Graphext teamed up to look behind the curtains of April 28th’s result. Join us as we analyze how people responded to 45 different questions.
April 13, 2020

Analyzing a Spanish Election Poll with Aquienvoto

Opinion Poll Company Aquienvoto & Graphext teamed up to look behind the curtains of April 28th’s result. Join us as we analyze how people responded to 45 different questions.

Victoriano Izquierdo
Customer Stories
We collected every tweet in 2020 from 38 UK news organisations to find out what the media have been reporting on. Then we visualised categories of tweets as trends to see what the British media landscape looked like throughout the year.
April 13, 2020

The Top Stories in 2020 according to every tweet from 38 UK news publishers

We collected every tweet in 2020 from 38 UK news organisations to find out what the media have been reporting on. Then we visualised categories of tweets as trends to see what the British media landscape looked like throughout the year.

Andy Clarke
Our Investigations
Is healthy food only about being vegan and following diets or is the community mentioning more narratives around that topic? We analyze 30k tweets to find out.
April 13, 2020

Healthy Food: A Tweet Content Analysis

Is healthy food only about being vegan and following diets or is the community mentioning more narratives around that topic? We analyze 30k tweets to find out.

Maximilian Zachow
Our Investigations
In this post we will identify and analyze the topics that interest the community of VCs in the US. To accomplish this we will use Graphext and Contexto.
April 13, 2020

Social Listening Using Graphext

In this post we will identify and analyze the topics that interest the community of VCs in the US. To accomplish this we will use Graphext and Contexto.

Almudena Sanz
Our Investigations
We recently worked with the United Nations to understand the importance of Blockchain and other emerging technologies in the field of international development. 
April 13, 2020

The Importance of Blockchain to International Development

We recently worked with the United Nations to understand the importance of Blockchain and other emerging technologies in the field of international development. 

Almudena Sanz
Our Investigations
In 2017, we analized the Spanish political community and how are they related with the most important media based on how their interactions from their twitter account.
April 8, 2020

How Spanish Politicians and the Media are Connected

In 2017, we analized the Spanish political community and how are they related with the most important media based on how their interactions from their twitter account.

Victoriano Izquierdo
Short Studies