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How to implement churn predictive models that are actually useful and profitable for Revenue Operations teams.

How to implement churn predictive models that are useful and profitable for Revenue Operations teams, emphasizing the importance of understanding why customer churn happens and examining the type and level of engagement the customer has had with the company.

January 8, 2025
Data News
Victoriano Izquierdo
Victoriano Izquierdo
Our InvestigationsShort StudiesCustomer StoriesData NewsEverything

Latest Posts

We analyzed almost 200K tweets from members of Congress, comparing across parties and seeing what worked for each one. We found interesting insights by analyzing the way each party worded their opinions. 
August 5, 2020

How the US Congress Tweeted in 2020

We analyzed almost 200K tweets from members of Congress, comparing across parties and seeing what worked for each one. We found interesting insights by analyzing the way each party worded their opinions. 

Dani Vegara
Our Investigations
We analyzed more than 20k advertisements in real estate websites to try to find underpriced houses with Graphext's predictive algorithms. Along the way we looked into the relationships between prices and factors such as education level or location index to try to find insights and patterns in the data.
July 29, 2020

Finding Real Estate Opportunities in Madrid

We analyzed more than 20k advertisements in real estate websites to try to find underpriced houses with Graphext's predictive algorithms. Along the way we looked into the relationships between prices and factors such as education level or location index to try to find insights and patterns in the data.

Victoriano Izquierdo
Our Investigations
We analyzed 30K airlines services reviews and saw that there are clear jumps in ratings marked by the 2008 financial crisis and subsequent economic recovery. Could these factors have impacted consumers, or have airlines improved their services? 
July 9, 2020

The Lipstick Effect: Did the 2008 Financial Crisis Drive an Increase in Positive Airline Reviews?

We analyzed 30K airlines services reviews and saw that there are clear jumps in ratings marked by the 2008 financial crisis and subsequent economic recovery. Could these factors have impacted consumers, or have airlines improved their services? 

Brais Ramos
Our Investigations
Mark Cuban is one of the wealthiest people in America, with an estimated net worth of $4.1 billion. He asked for a tool to work out why his Twitter supporters were calling him a socialist, a communist and a globalist - and to analyze whether their accusations were true!
June 26, 2020

Is Mark Cuban a Socialist, a Communist, a Globalist... or Something Else? How Trump Supporters Attack Another Billionaire

Mark Cuban is one of the wealthiest people in America, with an estimated net worth of $4.1 billion. He asked for a tool to work out why his Twitter supporters were calling him a socialist, a communist and a globalist - and to analyze whether their accusations were true!

Victoriano Izquierdo
Our Investigations
La semana pasada, millones de personas en España acabaron imaginando en su cabeza algo que realmente nunca pasó: a un señor rico del barrio de Salamanca destrozando mobilario urbano con un palo de golf. Analizamos con datos y Graphext cómo se originó este bulo, y sobre todo quién hay detrás a izquierda y derecha propagando estas nuevas narrativas políticas
May 24, 2020

Las 2 Españas a Palos de Golf: quiénes y cómo son los que reparten tweets a izquierda y derecha.

La semana pasada, millones de personas en España acabaron imaginando en su cabeza algo que realmente nunca pasó: a un señor rico del barrio de Salamanca destrozando mobilario urbano con un palo de golf. Analizamos con datos y Graphext cómo se originó este bulo, y sobre todo quién hay detrás a izquierda y derecha propagando estas nuevas narrativas políticas

Victoriano Izquierdo
Our Investigations
¿Quiénes son y dónde están los excesos de muertes en España en los últimos años por edad, sexo y Comunidades Autónomas? 
May 10, 2020

Las cifras de muertos en España por COVID-19 en contexto.

¿Quiénes son y dónde están los excesos de muertes en España en los últimos años por edad, sexo y Comunidades Autónomas? 

Victoriano Izquierdo
Short Studies
How do you look your best in a video call? Collecting almost 1000 reviews of video call backgrounds, we set out to find patterns in what makes people give off good or bad impressions.
May 6, 2020

How to Look Good on Video Calls: Analyzing 1K Skype & Zoom rooms.

How do you look your best in a video call? Collecting almost 1000 reviews of video call backgrounds, we set out to find patterns in what makes people give off good or bad impressions.

Victoriano Izquierdo
Our Investigations
We used the Apple Mobility Trends Report to cluster with Graphext countries that are experiencing similar changes in people's walking behaviour.
April 16, 2020

Clustering countries by Covid-19 Mobility Trends changes

We used the Apple Mobility Trends Report to cluster with Graphext countries that are experiencing similar changes in people's walking behaviour.

Victoriano Izquierdo
Short Studies
Using Graphext, we helped McDonald’s to categorize their more than 500 spanish stores based on their typical customer profiles, to later analyze their sales transaction data.
April 14, 2020

Benchmarking McDonald's Store Performance

Using Graphext, we helped McDonald’s to categorize their more than 500 spanish stores based on their typical customer profiles, to later analyze their sales transaction data.

Almudena Sanz
Customer Stories
Grabbing data from a Stanford University study on relationships, we set out to investigate what a 'happy' relationship looks like and how you find one.
April 14, 2020

How Couples Meet and Stay Together014100

Grabbing data from a Stanford University study on relationships, we set out to investigate what a 'happy' relationship looks like and how you find one.

Victoriano Izquierdo
Our Investigations
We collected every tweet published about the 2021 UN Climate Change Conference (COP26) to study how people have engaged with events during the summit. Using topic analysis and emotion detection, our project dives into people's visceral reactions to agreements on deforestation, commitments between China and the USA and the appearance of Barack Obama.
April 14, 2020

What People Have Felt and Thought About The 2021 UN Climate Change Conference (COP26)

We collected every tweet published about the 2021 UN Climate Change Conference (COP26) to study how people have engaged with events during the summit. Using topic analysis and emotion detection, our project dives into people's visceral reactions to agreements on deforestation, commitments between China and the USA and the appearance of Barack Obama.

Andy Clarke
Short Studies
Many companies use Twitter in a traditional way: as promotion, presenting new features. But over 50% of all Tweets have another motivation.
April 14, 2020

How to Build your Brand Through Social Media

Many companies use Twitter in a traditional way: as promotion, presenting new features. But over 50% of all Tweets have another motivation.

Maximilian Zachow
Short Studies