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How to implement churn predictive models that are actually useful and profitable for Revenue Operations teams.

How to implement churn predictive models that are useful and profitable for Revenue Operations teams, emphasizing the importance of understanding why customer churn happens and examining the type and level of engagement the customer has had with the company.

January 8, 2025
Data News
Victoriano Izquierdo
Victoriano Izquierdo
Our InvestigationsShort StudiesCustomer StoriesData NewsEverything

Latest Posts

Why do people act the way they do? Why do they buy products, quit their jobs, or change partners? Many of these motives are people's behaviors and some can be found in data.
March 1, 2021

Understanding Employee Behaviour

Why do people act the way they do? Why do they buy products, quit their jobs, or change partners? Many of these motives are people's behaviors and some can be found in data.

Almudena Sanz
Our Investigations
We built a model clustering 233 Superbowl ads using data from FiveThirtyEight in order to work out what content brands use to sell their products during America's most-watched sporting event. 
February 9, 2021

Patriotism, Animals, Comedy and Sex: Clustering 233 Superbowl Ads

We built a model clustering 233 Superbowl ads using data from FiveThirtyEight in order to work out what content brands use to sell their products during America's most-watched sporting event. 

Victoriano Izquierdo
Our Investigations
Julián Yunez, a political communications consultant, used Graphext to investigate how messages related to public health and economics have been balanced by Latin American leaders during the pandemic.
February 2, 2021

Health vs Economy: Using Twitter to Investigate How Latin American Leaders Have Responded to COVID-19

Julián Yunez, a political communications consultant, used Graphext to investigate how messages related to public health and economics have been balanced by Latin American leaders during the pandemic.

Andy Clarke
Customer Stories
Exploring how Graphext's data-driven approach might be used to identify the characteristics of successful salespeople.
January 12, 2021

Finding the 'Perfect' Sales Candidate Using Clustering and Prediction: Graphext and "The Sales Acceleration Formula"

Exploring how Graphext's data-driven approach might be used to identify the characteristics of successful salespeople.

María López
Our Investigations
Motivated by the prospect of getting to know our new colleagues, our design team created a team-building session that negotiated the limitations brought by the pandemic.
January 4, 2021

How We Created a Pandemic-Resistant Team Building Session (Interactive)

Motivated by the prospect of getting to know our new colleagues, our design team created a team-building session that negotiated the limitations brought by the pandemic.

Laura Castro
Data News
2020 has been a turbulent year for every country but particularly in the USA. We clustered American protest events between May 24 - Nov 28, 2020 to investigate the relationships between types of protests, their violence and their geography.
December 29, 2020

The Evolution of American Protests After the Death of George Floyd: COVID-19, BLM and the Election

2020 has been a turbulent year for every country but particularly in the USA. We clustered American protest events between May 24 - Nov 28, 2020 to investigate the relationships between types of protests, their violence and their geography.

Andy Clarke
Our Investigations
Hoy publicamos en El País 3 grafos que representan 3 mapas de cómo están conectados en redes sociales los periodistas políticos, los diputados y las cuentas de Twitter políticas más relevantes en España. 
December 26, 2020

3 Mapas de Poder Político en España

Hoy publicamos en El País 3 grafos que representan 3 mapas de cómo están conectados en redes sociales los periodistas políticos, los diputados y las cuentas de Twitter políticas más relevantes en España. 

Victoriano Izquierdo
Short Studies
We hacked data from people's digital footprints to expose the contradictions between how we perceive ourselves and what our digital behaviour reveals about us. A team from Graphext worked on the social experiment "Me and My Other Me" from Ballantines, excavating and interpreting data concerning people's online activity on digital platforms, the internet and social media.
December 17, 2020

How We Hacked Private Data for a Social Experiment With Ballantines

We hacked data from people's digital footprints to expose the contradictions between how we perceive ourselves and what our digital behaviour reveals about us. A team from Graphext worked on the social experiment "Me and My Other Me" from Ballantines, excavating and interpreting data concerning people's online activity on digital platforms, the internet and social media.

Andy Clarke
Data News
En este proyecto nos planteamos analizar cuál es el rol que están asumiendo los medios de comunicación en la difusión del desarrollo sostenible y comprender el nivel de sensibilización y concienciación sobre la importancia respecto a la Agenda 2030.
October 27, 2020

ODS y Agenda 2030: Desarrollo sostenible en los medios de comunicación

En este proyecto nos planteamos analizar cuál es el rol que están asumiendo los medios de comunicación en la difusión del desarrollo sostenible y comprender el nivel de sensibilización y concienciación sobre la importancia respecto a la Agenda 2030.

Victoriano Izquierdo
Short Studies
What are unexpected insights and surprising patterns of the social media strategies of Inditex’s flagship Zara and Gap? In this article, we analyzed their Instagram campaigns since Feb 2017.
September 13, 2020

Zara vs. Gap: An Instagram Analysis

What are unexpected insights and surprising patterns of the social media strategies of Inditex’s flagship Zara and Gap? In this article, we analyzed their Instagram campaigns since Feb 2017.

Maximilian Zachow
Our Investigations
Los obreros no cualificados y cualificados tienen un 36% y 16% más de posibilidades de decir que el número de inmigrantes es excesivo, analizamos qué otras variables pueda explicar en por qué tienen esa percepción sobre la población inmigrante en España. 
September 8, 2020

¿Es la clase obrera española la más xenóbofa de todas las clases sociales? Qué dicen los datos del CIS

Los obreros no cualificados y cualificados tienen un 36% y 16% más de posibilidades de decir que el número de inmigrantes es excesivo, analizamos qué otras variables pueda explicar en por qué tienen esa percepción sobre la población inmigrante en España. 

Victoriano Izquierdo
Short Studies
Prácticamente todos los diputados del Congreso actual, la XIV legislatura, tienen cuenta en Twitter y gran parte de su trabajo consiste en leer y escribir tweets. Para bien o para mal, los políticos nunca han tenido más poder y facilidad para mandar directamente sus mensajes a los ciudadnos sin el filtro de la prensa. Analizamos las principales narrativas que cada partido movió. 
August 7, 2020

Cómo el Congreso de los Diputados tuiteó durante el Estado de Alarma

Prácticamente todos los diputados del Congreso actual, la XIV legislatura, tienen cuenta en Twitter y gran parte de su trabajo consiste en leer y escribir tweets. Para bien o para mal, los políticos nunca han tenido más poder y facilidad para mandar directamente sus mensajes a los ciudadnos sin el filtro de la prensa. Analizamos las principales narrativas que cada partido movió. 

Victoriano Izquierdo
Our Investigations