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Featured

October 25, 2024
Our Investigations

Data-Driven SEO: A Keyword Optimization Guide using Web Scraping & Co-occurrence Analysis (Graphext + Deepnote + Adwords) | Graphext

To improve our SEO, we built a data-driven method to analyze the content of top-ranking Google search results as part of a keyword optimization process. Starting with a single search term, our technique uses web scraping + NLP techniques to find specific keywords that are already proven to boost the rank of similar pages.

Andy Clarke
Andy Clarke
Our Investigations
Our InvestigationsShort StudiesCustomer StoriesData NewsEverything

Latest Investigations

Exploring how Graphext's data-driven approach might be used to identify the characteristics of successful salespeople.
September 8, 2023

Finding the 'Perfect' Sales Candidate Using Clustering and Prediction: Graphext and "The Sales Acceleration Formula"

Exploring how Graphext's data-driven approach might be used to identify the characteristics of successful salespeople.

María López
Our Investigations
Why are the social media strategies of Innocent Drinks considered as the gold standard for marketing teams the world over? We collected every tweet (10,521) posted by the communication department to deconstruct Innocent's content, style, reach and engagement with a simple topic analysis.
September 8, 2023

Reverse Engineering Infamous Marketing Strategies from Innocent Drinks

Why are the social media strategies of Innocent Drinks considered as the gold standard for marketing teams the world over? We collected every tweet (10,521) posted by the communication department to deconstruct Innocent's content, style, reach and engagement with a simple topic analysis.

Andy Clarke
Our Investigations
What are unexpected insights and surprising patterns of the social media strategies of Inditex’s flagship Zara and Gap? In this article, we analyzed their Instagram campaigns since Feb 2017.
September 8, 2023

Zara vs. Gap: An Instagram Analysis

What are unexpected insights and surprising patterns of the social media strategies of Inditex’s flagship Zara and Gap? In this article, we analyzed their Instagram campaigns since Feb 2017.

Maximilian Zachow
Our Investigations
Our team set out to build an exceptional football team for less than 100M Euros. Using data provided in the FIFA 2020/2021 dataset - the video game - we built a prediction model in order to find the key performance attributes for each position. Then, we used this to pick out a team of excellent but undervalued players.
September 8, 2023

The Moneyball Method: Using Data to Build a Football Dream Team (On a Budget)

Our team set out to build an exceptional football team for less than 100M Euros. Using data provided in the FIFA 2020/2021 dataset - the video game - we built a prediction model in order to find the key performance attributes for each position. Then, we used this to pick out a team of excellent but undervalued players.

Andy Clarke
Our Investigations
We built a model clustering 233 Superbowl ads using data from FiveThirtyEight in order to work out what content brands use to sell their products during America's most-watched sporting event. 
September 8, 2023

Patriotism, Animals, Comedy and Sex: Clustering 233 Superbowl Ads

We built a model clustering 233 Superbowl ads using data from FiveThirtyEight in order to work out what content brands use to sell their products during America's most-watched sporting event. 

Victoriano Izquierdo
Our Investigations
We analyzed 30K airlines services reviews and saw that there are clear jumps in ratings marked by the 2008 financial crisis and subsequent economic recovery. Could these factors have impacted consumers, or have airlines improved their services? 
September 8, 2023

The Lipstick Effect: Did the 2008 Financial Crisis Drive an Increase in Positive Airline Reviews?

We analyzed 30K airlines services reviews and saw that there are clear jumps in ratings marked by the 2008 financial crisis and subsequent economic recovery. Could these factors have impacted consumers, or have airlines improved their services? 

Brais Ramos
Our Investigations
Why do people act the way they do? Why do they buy products, quit their jobs, or change partners? Many of these motives are people's behaviors and some can be found in data.
September 8, 2023

Understanding Employee Behaviour

Why do people act the way they do? Why do they buy products, quit their jobs, or change partners? Many of these motives are people's behaviors and some can be found in data.

Almudena Sanz
Our Investigations
How can we use text analysis of data from Twitter to improve our understanding of markets? This is the question prompting Paul, a strategist in our business team, to scrape tweets about Lloyds bank and conduct a Twitter topic analysis using advanced NLP and network creation. First, he collected tweets using Tractor, Graphext's scraping tool for social media analysis. Then, he analyzed the topics of tweets using network analysis. Here's how he did it ...
September 8, 2023

How to Study Brand Conversations with Advanced Text Analysis?

How can we use text analysis of data from Twitter to improve our understanding of markets? This is the question prompting Paul, a strategist in our business team, to scrape tweets about Lloyds bank and conduct a Twitter topic analysis using advanced NLP and network creation. First, he collected tweets using Tractor, Graphext's scraping tool for social media analysis. Then, he analyzed the topics of tweets using network analysis. Here's how he did it ...

Paul Suddon
Our Investigations
A picture of a population is what most surveys hope to achieve. Who doesn't want to know which essential Tinder personality traits help a person to be successful in love? We're taking a look at the fundamentals of survey theory - sampling & weighting - through the lens of a Pew Research survey that examines American attitudes towards relationships and dating apps in 2021.
September 8, 2023

When Dating Apps Met Survey Theory: Sampling, Weighting & Romance

A picture of a population is what most surveys hope to achieve. Who doesn't want to know which essential Tinder personality traits help a person to be successful in love? We're taking a look at the fundamentals of survey theory - sampling & weighting - through the lens of a Pew Research survey that examines American attitudes towards relationships and dating apps in 2021.

Alex Gonzalez
Our Investigations
Grabbing data from a Stanford University study on relationships, we set out to investigate what a 'happy' relationship looks like and how you find one.
September 8, 2023

How Couples Meet and Stay Together014100

Grabbing data from a Stanford University study on relationships, we set out to investigate what a 'happy' relationship looks like and how you find one.

Victoriano Izquierdo
Our Investigations
Attempting to discover the most influential features of a loan application when considering risk, our team built a model using the features of a loan application to predict whether an applicant would have a good or bad risk rating.
September 8, 2023

Good Risk vs Bad Risk: Deconstructing the Features of 1000 German Loans

Attempting to discover the most influential features of a loan application when considering risk, our team built a model using the features of a loan application to predict whether an applicant would have a good or bad risk rating.

Paul Suddon
Our Investigations
We collected every tweet in 2020 from 38 UK news organisations to find out what the media have been reporting on. Then we visualised categories of tweets as trends to see what the British media landscape looked like throughout the year.
September 8, 2023

The Top Stories in 2020 according to every tweet from 38 UK news publishers

We collected every tweet in 2020 from 38 UK news organisations to find out what the media have been reporting on. Then we visualised categories of tweets as trends to see what the British media landscape looked like throughout the year.

Andy Clarke
Our Investigations