Customer Analytics

Understand customer behaviours and improve sales

Customer segmentation

Use unsupervised learning to segment and understand customer behaviours.

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Churn analysis

Understand the most important factors that impact customer churn and prescribe an actionable strategy.

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Product recommendation

Identify associated product groups to “recommend” products for cross-selling.

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Customer survey

Analyze structured and unstructured survey data to deepen your customer understanding .

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Resources

BLOG POST: Who will replace Cristiano?

We believe data can help us identify the best substitute for Cristiano in Real Madrid. Can data tell us who can replace Ronaldo in Real Madrid? Are there any similar players to Cristiano according to data? ...

USERS POST: DAVID MARTÍN, digital epidemiogoly

For the task of doing survey analysis, I recommend Graphext, it is a great tool for data analysis, that help us to have insights very quick, without coding a line of R. We survey more than...

CASE STUDY: ING & CUSTOMER FUNNEL ANALYSIS

ING has collected an enormous amount of client navigation data tracked by their webpages, and they conduct many analysis to understand how their customers purchase...

CASE STUDY: METROSCOPIA & SURVEY ANALYSIS

Lola Market was particularly interested in understanding how groups of products are being purchased together (“product basket analysis”) With this knowledge, they ...